How to prioritize more inclusive marketing assets

[shaownhasan]

These are just a few tips to get you started. To dive deeper, check out our article on diversity in social media.

Be mindful of your models jordan business email list . Do your models reflect the many ages, backgrounds and perspectives of your audience?
Consider your collaborators. Inclusive social media content extends to creators, agencies and partners you work with and feature, as well. What voices are you amplifying, and are there voices you could amplify more?
Listen. Listen to your audience if they take issues with your materials, and make changes.
Prioritize diversity all year-round. Only featuring a diversity of gender identities and couples during Pride Month, or women during Women’s History Month is inauthentic and risks tokenism. Feature people of all ages, backgrounds, body types and more all year around to truly represent and speak to your audience.
Make your alt text descriptions inclusive. There are many resources out there about being inclusive with your alt text. Educate yourself on how to be inclusive with your descriptions, and know that this could come down to preference—for example, how someone identifies. When in doubt, ask—never assume. This resource has some great examples.
A tweet by twitter user Haben Girma containing text that reads, I'm so used to blind people saying they thought I was white, it doesn't surprise me now. When you do image descriptions, don't skip race! Don't leave room for harmful assumptions. This is hashtag intersectionality, I made a video on inclusive descriptions. The tweet contains an image of Haben with the alt text, I'm sitting outside with my head and shoulders visible in the image, and my guide dog stretched out behind me. I'm a Black woman with long dark hair and hazel eyes wearing a blue top. Text reads: I'm not white. Honest! Blind people and visual accessibility.

9. Make accessibility and inclusion part of your routine
If all of this seems overwhelming when you’re just starting out, know that you’re not alone. In a recent Sprout Social survey of 300 marketers, almost a third said that the time commitment to making posts accessible is their biggest challenge when it comes to accessibility.