How to find influencers on Instagram

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Nowadays, working with influencers is one of the best strategies to reach a younger audience. Although this seems relatively simple, marketers need to keep a few things in mind. Above all, it is important to find the right influencer for the campaign. That is why you can now read some tips on how to identify the right influencer on the Kolsquare blog.


It’s clear that influencer marketing is a fairly new form of marketing and should be treated as such. Unlike traditional strategies, ads and marketing messages can be natural extensions of an influencer’s personal brand, rather than a banner ad or a hard-hitting sales pitch. Consequently, if done right, a quality influencer program is highly effective at driving sales and increasing ROI. According to Influencer Marketing Hub, the industry is set to grow to approximately $16.4 billion by 2022 .

In the fall of 2021, CBCN reported that Instagram employees say it has more than two billion monthly active users worldwide, who have the inside scoop on internal conversations but are not at liberty to speak publicly about them. In fact, Instagram has not released user numbers since 2018, when monthly user numbers surpassed the 1 billion mark. This may be due to concerns from lawmakers and regulators that Facebook, or rather Meta, has an outsized hold on the market.


Influencer Marketing Hub Chart

Regardless, it’s clear that Gen Z still prefers Instagram as their social media platform, despite TikTok’s chief vice president marketing officer email database popularity among digital natives. While the Chinese video app will see a steady rise in marketers choosing the platform, Instagram will still remain in first place over the next three years, as illustrated in the chart below from Insider Intelligence.


Insider Intelligence Chart

Activating influencers on Instagram has many benefits
As stated before, there are many benefits to corporate influencers compared to conventional marketing strategies and even the potential for higher ROI. As calculated by Influencer Marketing Hub in 2020, the ROI for every dollar spent is $5.78 return.

Further advantages are the increase in brand awareness through genuine influencer campaigns. On the one hand, brand awareness can of course be achieved through an influencer marketing campaign, on the other hand, a distinct brand ambassador program may be something you could consider.

Read more about how to create a brand ambassador program on the Kolsquare blog.

Overall, micro-influencers are gaining importance in 2022 , according to statistics from Influencer Marketing Hub . Their market share of 89% in 2020 has increased to 91% in 2021. This is because followers tend to think micro-influencers are more authentic, trustworthy, and credible. Moreover, experts from Forbes Communications Council predict that smaller industries will continue to choose to work with micro-influencers. As their audiences are highly engaged, campaigns will prove more lucrative and minimize their advertising cost per action since micro-influencers have fewer followers.