5 Ways to Use Content Direction to Generate Leads

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Unlimited or unlimited content is the most convenient choice as it allows users to freely read and interact with any content. Spreading vital information about your brand, products or services becomes much more accessible, making it an effective method to increase your brand awareness and SEO impact.


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Blog posts, videos, and podcasts are just a few of its popular usa consumer mobile number list examples. Unlimited content can successfully gain the trust of your target audience. The only downside is that you have no idea who they are — what demographic they belong to, their unique behaviors, and so on.

This is where closed content becomes useful.

Content curation allows you to get to know your prospects well. If you know who you’re writing for, it will be easier to write and personalize your content. You can also gain more control over your sales funnel and customer journey.

On top of that, it ensures qualified leads. Open content requires additional efforts for users to access it. Humans are notorious for their short attention spans when dealing with internet content. So if they agree to give their information in exchange for your content, it just means that they are genuinely interested and see its value.

So, how do you generate leads using gated content? There are many ways, and you are free to experiment with different approaches and types of gated content to see what works for your business.

Here are five ways you can implement content targeting and generate leads.

1. Email subscription