How to build an infographic in 5 steps

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Infographics are very useful tools when it comes to communication. They are visual marketing resources that allow you to eloquently transmit the data you want to report . The correct way to build this is by presenting the content in a clear, efficient and didactic way , allowing readers to understand the information and retain it in their memory .

Nowadays, with the rise of digital media and the ever-increasing amount of information circulating on the networks, which makes it possible for more people to access content, infographics have taken on a leading role, since their efficiency and enormous design possibilities make this resource one of the favorites of the media.

In addition to this, infographics can be adapted very well to different types of audiences, since the visual language allows the use of elements that emphasize each topic that you want to represent.

Here are 5 steps to building an infographic:

1.- Know or study the information you want to communicate. At this stage, botim database you must quantify the available material, especially if it is hard data or complex information. It is necessary to study in depth and have a clear understanding of the subject.

2.- Filter the most relevant information. This step is essential, since it involves distinguishing the most important information and making a criterion to develop the infographic. For example, if there are many statistical numbers regarding a topic, we should prefer only those that contain the most relevant information and continue working with those.

It is important to have a clear message and to limit the content, because if we graph all the available information, it is very likely that our infographic will be saturated, obtaining a confusing result that the reader will not be able to decipher, much less retain in their memory.

3.- Choose a visual language. This is where the creative process begins. You must choose a language to convey the message. First, you must decide whether you will use graphs, whether bar graphs, line graphs, pie charts, etc., or whether it is preferable to show exact figures, percentages, maps, diagrams or tables. In other words, choose what best represents the information. Second, you must choose a graphic discourse to show these elements. For example, if you are talking about tourism, you can use icons, colors and elements related to travel. This opens up enormous possibilities. The important thing is that visually , the infographic is persuasive at first glance.

4.- Create a draft. With all of the above, it is good to create a draft, in which the chosen elements are distributed, the necessary information is added and it is evaluated if it really complies with clearly communicating the message that you want to convey.

5.- Design the infographic. This is the final step and is where the previous steps are carried out. Here, special care must be taken to ensure that the figures are correct, that the information is coherent with each other, and that spelling and written language are checked. There are currently sites specializing in infographics and others where they can be created based on predetermined templates.

If you have tools such as graphic illustration programs, it is much easier to design infographics and there is always the possibility of hiring expert professionals to obtain an optimal result in your visual marketing.