Costa del Sol Tourism

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Turismo Costa del Sol's influencer campaign allowed them to achieve more than nine million impressions and significantly increase their community of followers on Instagram. In just one week, they gained 757 new followers, reaching a total of 8,517 followers on the social network at that time.

The selected influencers shared content during their stay on the Costa del Sol, reaching a total of 8,915,939 followers , mainly through Instagram Stories. The campaign achieved a total of more than 9 million impressions and a significant increase in visits to the @vivecostadelsol_ profile.

The campaign strategy focused on showcasing the variety of activities available on the Costa del Sol and promoting it as an ideal destination for different types of travellers. Influencer profiles focused on active tourism, families and lifestyle, and couples tourism were chosen to reach a broad target audience.

Collaboration with opinion leaders, influencers and journalists made it possible to promote Malaga and the Costa del Sol to prestigious media outlets, which strengthened the brand of the tourist destination. These actions were carried out in collaboration with Turespaña and Turismo Andaluz, as well as with the support of entrepreneurs in the tourism sector in the area.

Carrefour Travel
The Viajes Carrefour campaign in collaboration with Disneyland Paris and influencers Azahara Luque and Juan Ma Furio was also a campaign that ended successfully. Celebrating the 30th anniversary of Disneyland Paris, influencers Azahara and Juanma, together with their children, shared a magical experience at the park through their Instagram profiles, reaching a community of more than 900 thousand followers in total.

In addition to organic posts, the campaign included an Instagram contest under the hashtag #MeVoyADisneylandParis , where followers had the chance to win a trip to the park. The contest was a resounding success with more than 12 thousand entries and more than 28 thousand likes .


To complement the campaign, Viajes Carrefour held a live broadcast o it directors managers mailing lists n Instagram , where influencers shared their first-hand experiences and provided tips for travelling to Disneyland Paris. During the live broadcast, the winner of the contest was also announced, who won an exciting trip for up to four people to Disneyland Paris with flights, accommodation and park tickets included.

The campaign was very well received by users, and the head of digital marketing at Viajes Carrefour highlighted the positive impact of the collaboration with influencers , contests and social media posts to promote the park and the 30th Anniversary of Disneyland Paris.

Other influencer marketing and communication campaigns around the world
Airbnb, “Live There” for international growth
In less than 10 years, Airbnb has grown from a startup struggling to find funding to a $31 billion company that is disrupting the hospitality industry and threatening the world’s largest hotel chains. Its influencer marketing strategy is one of the factors that has helped drive its international growth.