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As the saying goes, when you try to canada business email list appeal to everyone, you appeal to no one. Niche marketing is a highly targeted form of advertisement. With niche marketing, businesses promote their products and services to a small, specific and well-defined audience.

As social media algorithms become increasingly specific and personal, it gets harder for brands to cut through the noise. Companies need to tap into these distinct niches with highly relevant marketing campaigns to compete in today’s environment.

Fortunately, influencer marketing helps brands get in front of these niche communities. By working with popular social media figures who have already grown a loyal following of these target demographics, brands can boost their visibility and reach niche audiences authentically.

This article will cover everything you need to know about niche marketing. You’ll also get a step-by-step plan for developing niche influencer partnerships, along with some campaign examples to inspire your work.

What is niche marketing?
Consumers in a niche market have specific preferences or needs that differ from the broader sector. Brands divide almost every market into subsections according to things like: