What you need to know before creating a social listening strategy

[shaownhasan]

Social listening is the process of figuring out usa business email list what’s being said about your brand, products or business through social channels.

It can be seen as an evolution of social monitoring; where social monitoring can tell you what conversations are happening, social listening tells you why.

A diagram comparing social monitoring and social listening. Social monitoring is shown as a series of steps from gathering data to analyzing and extracting insights. Social listening is shown as a series of steps from gathering insights to driving proactive decisions.
Collecting this level of insight is possible thanks to social listening tools. But before you create your own listening strategy, there are a few key points you need to consider.

Listening strategies should align with business goals
Social media platforms are crowded, noisy places. Trying to listen to everything posted on multiple different platforms at once is a recipe for overwhelm.

The biggest trap marketers can fall into with social listening is simply not knowing what to focus on.

When defining your listening strategy, you first need to make sure your listening focus aligns with your company’s goals.

The best way to do this is to create specific social listening queries. These queries are strict search parameters that you use as search functions in a social listening tool.