You will practice developing advertising campaign strategies and media planning. You will set up analytics and be able to track the effectiveness of promotion results.
THE BEST STUDENT WILL RECEIVE A PERSONAL CONSULTATION WITH ANDREY GAVRIKOV.
After successful completion of training, we guarantee employment (stated in the contract).
So you've launched smart advertising campaigns, they bring you conversions, don't require constant attention, and everything seems to be going well, you can relax and hand over all the reins to Google.
Oh, if only!
We should never forget that Google ads is Google's flagship saudi arabia email list money-making tool, and yes, it helps us make money, but Google is thinking about itself first. So even smart campaigns need to be analyzed and scaled to get more profit.
What you must do if you launched a smart search campaign. Checklist
In search campaigns:
Check the search query report, quickly disable irrelevant keyword topics.
Add different images and ads to smart campaigns, compare metrics, and analyze what works best.
Monitor your conversion price, gradually increasing your campaign budget at the price per action you need.
Do not turn off or pause campaigns, as each shutdown leads to new campaign training and a “decline” in efficiency.
If the account has regular search campaigns, make sure that there is also relevant traffic there, since smarts have a feature of looking not only at their own topics, but also at all the keys in the account in general.
In the network display:
Use high-quality images, descriptions and titles in your ads.
Avoid making drastic changes to your campaign budget and cost per conversion.
If you want to reduce conversion, make changes every 2 weeks, by about 10-15%, then you will maintain the current results.
In shopping campaigns:
After collecting data (approximately 2 weeks of campaign operation with the maximum conversion value strategy), switch to the ROAS target, set it 10-20% higher than the current one.
Test different product structures, i.e. launch not all products in one campaign, but, for example, only top sales - i.e. those products for which Google has large statistics on those who bought them.
Analyze the performance of products - turn off ineffective ones. No need to spend money on them.
Exclude placements at the account level to avoid showing up on junk sites on the Display Network.
Specify a specific location/segment by location. (At the creation stage, you can't specify an exact location in smart shopping campaigns - only a country, but after that you can go into locations and specify to exclude them.)
Connect additional functions to the merchant center that are available in your region (promotions, customer reviews, seller rating, product rating).
Check that the transfer of dynamic remarketing attributes and audience collection works correctly.
Optimize your product feed - include relevant titles and descriptions, add additional attributes, images, etc.