Transparency, a key issue for influencer marketing

[Dimaeiya333]

The last few years have marked an unprecedented turning point for influencers: they have gone from being creators of fun and entertaining content to being knowledgeable professionals. The financial boon they represent for brands is no longer questioned and has led to the multiplication of the number of influencers, some of whom have detected the lure of profit by buying "fake followers".


Influencer marketing then raises questions of ethics and transparency: if it loses its source of power, i.e. its reliability , it will no longer have the same impact on consumers that attracted brands in the first place.

Their survival and credibility therefore depend on it: what are the channels to activate to a vp facility manager email database chieve more transparency in influencer marketing? We try to answer this question in this article through an interview with Mohamed Mansouri, Deputy Director of ARPP.

How to apply transparency in influencer marketing?
If influencer marketing has become a profession in its own right, users are more informed and more demanding of the personalities they follow. In fact, they give more importance to the relevance of the collaborations established by influencers with brands and easily detect whether or not this or that influencer actually uses the product.

Transparency in influencer marketing also means reassuring advertisers and fighting the phenomenon of fake influencers by being perfectly transparent about their performance.

Finding the right influencers to build trusted partnerships

The first step is to identify and partner with the right influencers. This involves not only targeting KOLs in line with the target audience, but also analysing their engagement rate and the quality of their social media content. Deciphering the tone used by the influencer can be relevant, as well as analysing competing brands they have worked with previously.

There’s no better way to build authentic, trusting partnerships than to establish long-term partnerships . This will also build brand trust, because if influencers are willing to work with the same brand over and over again, it means they trust it, right?