It was impossible to launch new advertising

[aminaas1576]

In order to optimize the work of the sales and service department, we studied 20+ different medical platforms. Medesk CRM was the best in terms of parameters.

Connecting CRM Medesk for a medical clinic with Google Analytics integration, applications and end-to-end analytics - marketing case
This is probably the only medical system that can be integrated with Google Analytics, end-to-end analytics systems and mobile applications. Medesk also has an open API.



Preparation of advertising creatives and launch of targeted advertising in social networks
While the main site was under development,campaigns on it in Google Ads. Therefore, it was decided to consistently launch advertising on Facebook and Instagram for all services of the clinic's dermatologist:

tattoo removal;
chemical peeling;
laser hair removal;
fillers;
Botox and stuff.
A separate advertising video was developed for each australia consumer email list service. Examples:




In total, 13 different creatives were developed and launched within 1.5 months. The most effective ones were those that clearly presented the service.

As a transitional option until the end-to-end analytics system was fully configured, a regular Excel file was used. All leads and deals were noted in it. This allowed tracking campaign results, deal costs, and lead cost.