How to calculate conversion rate

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These actions are also known as different types of conversion events and are defined according to your own parameters. This could mean that they left their contact information because they were interested in a certain product or service, they subscribed to your newsletter, or they took another action and left their details allowing you to continue a conversation with them.

Your website conversion rate is simply the percentage of people who have visited your website and taken a meaningful action.


Calculating your website's conversion rate is very simple; Here's how to calculate your website's conversion rate:

How to convert your website visitors: Find your conversion rate
How to Convert Your Website Visitors: Find Your Conversion Rate


For example, if 1,000 people visit your website in a given month and two peopl chief vp compliance email database e express interest by leaving their contact information, your conversion rate is 0.02%.

That is, 2/1000 = 0.2%.

Pick your mistake
Have you figured out the reasons why your website visitors aren't converting? Let's try to come up with an antidote together.

1. They are not yet convinced of your product or service
These types of leads are in the consideration phase. They know your brand and what you do. In fact, they quite like your products. However, compared to your competitors, they aren't sure how you can do it better.

Your potential customers are looking for the best option out of all the options and would like to have more information. This is the phase where you need to nurture your potential customers the most.

At this stage, these are direct interactions with your potential customers that could help reduce their concerns about your brand and solidify their reasoning for choosing your product over the competition.

In the image below, we have what is called a “full page bot”, where you can interact with website visitors by displaying your product on the right side and engaging in a conversation with your visitors on the left side.

How to convert your website visitors: See how the full-page bot works in the video
How to Convert Your Website Visitors: Watch the Full Page Bot in the Video


On the right side, you can put a video of your product, a 3D virtual tour of a house, or anything you want to show in detail. On the left side, potential customers can ask you more questions related to the products or services while watching the video on the right side.

Another thing you can do is create more engaging website copy and insightful content to let your potential customers know that you understand their problems and know how to solve them.

Your website copy should be short and sweet. Think of it as an elevator pitch. In just a few sentences, visitors should be able to understand what you do and why they should care.