Maybe at this point you don't understand why you should do an SEO audit . Well, with an SEO audit you can discover and correct possible positioning errors that you are making on your site.
For example, if your site doesn't appear in the top search results, you're likely to start tweaking your site blindly, not knowing what's wrong - it's like driving with your eyes closed.
In this sense, analysis through SEO audit will help you identify what is really not working well and you will save yourself a lot of headaches.
It will also tell you the health of your website: which keywords are attracting traffic, how many internal and external links you have, whether they are of good quality or not, duplicate content, loading speed, etc.
SEO auditing focuses on reviewing and analyzing the entire china whatsapp resource structure of your website , the elements that make up the page and the main elements to optimize it in terms of visibility, ease of use and conversion. As you can see, auditing your website is not optional, it is a necessity.
[Tweet “SEO auditing of your website is not optional, it is a necessity”]
Fortunately, there are many tools that will help you perform your SEO audit . Later on I will tell you which ones I have used and which have made my job easier. Let's see!
Tools for performing the audit
Moz
This is perhaps one of the most used tools when doing an SEO audit . Although it is paid, it has some free, but limited, options to analyze links, keywords, web performance, etc.
You can find these options in SEO Tools . In addition, it has a very interesting tool for local businesses: Moz Local.
But really, you'll find Moz's most notable features in its pro version of All-in-One Website SEO , and you can use it for 30 days, for free.
There you will find everything you need to perform your SEO audit: keywords, links, rankings, competitors, visibility, site crawl, page optimization, etc.