Conversion Marketing Trends: Mobile Optimization

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With the majority of internet traffic coming from mobile devices, it’s essential for businesses to optimize their websites accordingly. According to a November 2022 study, nearly 60% of web traffic comes from mobile devices . More often than not, people first encounter a website while browsing the web on their mobile devices. Even though mobile visitors don’t convert as much as desktop users, it’s still important to create a good first impression when they land on your website.

To further underscore the importance of optimizing your website for mobile, the conversion rate for mobile users is also rapidly increasing. According to the same study, 42% of those mobile website visitors used their mobile device to order a product or service and another 38% browsed the website for work-related reasons.

In conversion marketing, it’s important to cater to everyone. So make sure your website content is readable, even on smaller mobile screens. Use different sizes for both fonts and CTAs to make them easier to read and more accessible to those accessing your website via mobile. This alone can significantly reduce bounce rates on your website. Put yourself in the shoes of someone entering a website.

If that website is not easily readable or navigable on your mobile device, you are very likely to leave the website and find another one. Reducing bounce rates goes a long way to increasing your website conversion rate!

Conversion Marketing Trends: Pre-Built Chatbots
Of all the lead generation software, chatbots might well be the most popular. Chatbots are a compliance directors email lists great way to reduce bounce rates and attract visitors to your website. There are a few different types of chatbots, such as pre-built chatbots, AI chatbots, and live chat.

Of all these types, the most effective for conversion marketing is the pre-built chatbot. A pre-built chatbot is a pre-built tool with a conversational flow that website visitors can freely interact with, regardless of the availability of your agents. Its ability to interact with website visitors at all times makes a pre-built chatbot the perfect tool for engaging website visitors effectively.

Pre-built chatbots are better than AI chatbots because users know exactly what they can ask. Taking your most frequently asked questions and putting them inside your chatbots will save your customer support agents a lot of time from answering repetitive questions. This is also why pre-built chatbots are better than live chats. However, you can also use combinations of chatbot and live chat if you prefer your agents to connect directly with users. You can use a pre-built chatbot for other reasons.

Aside from generating leads, it also helps visitors easily navigate through the different sections of your website, helping them find exactly what they are looking for. And using different versions of pre-built chatbots, such as inline bots and full-page bots, allows you to create an immersive and interactive experience for your website visitors.