A TikTok post from the Atlanta Hawks basketball team.

[phonenumber]

You can also use your results to A/B test types of content. The Atlanta Hawks, for example, tested whether polished or more casual videos performed better on social. They discovered that casual content was a winner for them.


Analyze your content every month to netherlands b2b leads keep track of what’s working. Take a top-level view of how each piece of content performed and the variables that contributed to it. Assess how well the content supported the goals you set in step one.

A few of the most important social media metrics to measure include:

Awareness: The number of times people saw your content as told by impressions and reach.
Engagements: The number of reactions, comments, clicks and shares your content gets.
ROI: Conversions and referrals from external sources.
If you’re using a social media management platform like Sprout Social, you can look at all of your social media data and analytics in one place. My Reports, part of Sprout’s Premium Analytics, lets you add multiple charts, tables and visualizations–like bar and line charts–to a single report, so you can compare performance across a number of networks and deep dive on the metrics that matter to you most.

An example of a cross-network performance summary created using Sprout's My Reports functionality.
Free social media content strategy templates
When it comes to enhancing your strategy or building an entirely new one, getting started is the hardest part. So we have a number of social media content strategy templates to help you dive in right away.