Don't expect too much from your teacher

[muniyaakter]

What should be taken into account in localization? Cultural references: It is essential to know the habits, traditions and customs of the target country.
Colors and illustrations: depending on the audience in question, we will not use the same colors or the same images at the risk of going down the wrong path. For example, if the target market is Asian, then we will avoid using white in abundance.

because it is synonymous with death and mourning, unlike in the West where it represents perfect balance. The same goes for green, which in the United States is associated with wealth and glory, while in China, it is a symbol of betrayal. Also be careful with images, for example, a thumbs up is equivalent to a crude insult in Iran.

Adapted slang: several countries can very well speak the guam business email list same language as is the case in the United States and England with English, however these two countries will not have the same way of speaking in terms of vocabulary, grammar or spelling. The same goes for Spanish; in Spain and Latin America, Spanish will not be the same, so you will have to be careful how you express yourself.

Adaptation of currencies, times, dates and units of measurement: these points are essential for total consistency with the target market.
Knowledge of current events and legislation: good localization also requires a good knowledge of the country's information; being aware of what is happening is essential. A rigorous knowledge of the laws in force is also necessary.

To sum up, localization is essential when it comes to expanding your brand across borders.