Realities such as ePayment, Dynamic Pricing, Single Page Checkout, Same Day Delivery have spread in recent years
E-commerce is becoming increasingly important in our society and is already part of the daily life of most consumers. For many small and medium-sized companies, online commerce has brought new challenges and opportunities for the expansion of their businesses . For this reason, ARBENTIA is now telling you what the e-commerce trends will be for 2018.
The eCommerce phenomenon brings new sales opportunities into practice overseas chinese in canada data every year , from multi- to cross- or omnichannel, and it is becoming increasingly difficult to differentiate between the different channels. In addition, this year has been the year of consolidation of eCommerce in Spain , so most stores have to adapt to this new digital landscape.
These are the top 5 ecommerce trends for 2018:
eCommerce and usability of online stores
According to studies, up to 70% of purchasing processes involve the mobile device in some way: searching for information, comparing prices, searching for stores, sharing information or paying. This omnipresence of the mobile device is based on the fact that it is the personal device with connectivity and that it accompanies us at all times.
Usability is one of the e-commerce trends for 2018, which should translate into greater ease when browsing a page or application of an online store from any device and thus being able to make purchases as effectively as possible.
Therefore, the page loading speed , the purchasing process , being able to buy as a guest, having the product sheets, offers and promotions updated , having the shipping costs visible, offering different payment methods , etc. become important.
Faster and easier online shopping
Online stores are aware of the need to improve the user experience when shopping and are reducing the steps that a buyer has to follow during the purchase process . While in 2015, the average number of steps during the checkout process was 4.7, in 2017 the average was 2.7 steps. In 2018, the use of single page checkout is expected to increase .
On the other hand, more and more stores are choosing to send the customer directly to the shopping cart after selecting a product or, at least, give them the opportunity to choose between completing the purchase or continuing shopping .
In addition, the shipping conditions offered by online stores are one of the most important aspects for consumers in our country when purchasing online. In this sense, the logistics of online stores will evolve with two new trends during the next year. Firstly, same-day delivery will predominate and the possibility of order tracking will mark the near future of logistics for eCommerce.
Dynamic pricing in eCommerce
A popular trend among online retailers is to introduce algorithms into their own e-commerce platforms to quickly determine changes in supply and demand for certain products. This allows them to monitor competitor prices and thus adjust the price of their product in real time to always offer the most competitive price.
This practice is called dynamic pricing , also known as Pricing Intelligence , and its mission is to maximize the profit of eCommerce, adapting the price to the market requirements. The day of the week is not the only determining factor when it comes to online prices , but the type of product and category have a different rate of fluctuation.
Marketplaces and price comparators
Marketplaces are large sales channels that provide consumers and sellers with a platform for buying and selling . Price comparison sites, on the other hand, are portals that allow users to check the price of a product in different online stores from a single page and with just a couple of clicks.
The big question is, can a store integrate its offers into both a price comparison site and a marketplace? The answer is very simple: they are two completely different strategies that complement each other perfectly, allowing sales volumes to be maximized.
These two new trends are making more and more Spaniards fit the profile of the smart consumer , that is, the user who takes care to research and buy the items they want to purchase online, moving away from impulse buying .
5 main trends that will dominate the e-commerce landscape in 2018
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