Two years ago, Google introduced the concept of Moments That Matter . We named a behavior that was becoming more and more widespread thanks to mobile. People were demanding immediate answers in the moments australian girls whatsapp number they wanted to know, go, do, and buy. Moments That Matter captured a trend in consumer behavior that was likely even more tangible, recurring, and recognizable than marketers could have hoped.
Now, then, it is more evident than ever that the centrality of moments that matter, both for consumers and for marketers, is more important than ever. And indeed, moments that matter are actually multiplying : moments that matter have caused a sort of acceleration of consumer expectations in favor of immediate “here and now” experiences. It is not difficult to see that users have already raised the bar, continually expecting more useful, more personalized and more immediate information.
Google shows us three specific characteristics of the “sapiens sapiens” consumer:
People today want to be empowered to make good decisions, big or small, and they turn to their phones for guidance. A closer look at the data illustrates this better, and it bears repeating that this data is not just about high-profile stories or deep topics.
Consumer path: the consumer moments that matter. Lisa Gevelber, Vice President of Marketing at @Google, gives us an overview of the type of consumer that is emerging behind Big data, of which Google obviously has a large possession.
The consumer RIGHT HERE
Users expect digital experiences that are tailored to them, including experiences that are personalized to where they are at specific times. Several years ago, marketers could meet this need based on explicit cues that users provided. For example, if a person wanted to find a sushi restaurant in the area, their search query would likely include the zip code, the name of the neighborhood, or even “nearby.”