3 real estate tools to fast-track customer enquiries: xRM

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Poor lead management often leads to lost leads. You need to make sure that all your leads are stored in one platform and categorized according to the stages of the customer lifecycle.

A CRM can help you with that. But conventional CRMs are primarily built to function as a sales funnel, and they are rigid with set processes. If you're going to respond to client queries within five minutes, you need a much more powerful real estate tool than a CRM.

You need a tool that allows you to create dynamic tasks, set reminders, send automatic emails, and communicate seamlessly with other involved departments. With xRM, you'll be well informed about where your clients are in the customer journey. That's exactly why you need xRM. It may sound technical, but it's a simple and easy-to-use real estate marketing tool. xRM connects all departments and manages workflows not only for sales, but also for marketing, customer service, finance, contracts, and much more!

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3 Real Estate Tools to Speed ​​Up Client Inquiries: xRM
The “x” in xRM can be whatever you want. You can track everything from tasks and assets to sales directors email database clients (including invoicing!) and leads, all in one platform.

We’ve seen how you can use chatbots to book appointments. But what about the customers who book those appointments? You can automatically redirect leads to your xRM with all the captured customer information.

Does xRM sound like a real estate tool for agents that's too flexible to be true? Not anymore. Flex xRM by Serviceform is the world's first xRM tool. Be one of the first to try it out and become our beta tester!

Real Estate Marketing Tool #3: Omnichannel Communication Tool
Customers send inquiries through multiple channels. Having to manage separate accounts to check notifications and respond to customers is no easy task. Imagine having to respond to both a first-time buyer and a customer who has been with you for a few months.

The first-time buyer might have reached out to you via Instagram, while the prospective customer did so via WhatsApp. Two different channels. Two different tasks.

An omnichannel communication tool like Social inbox (coming soon!) helps you respond to both clients in less than five minutes, and without having to switch between apps. You can receive all client queries, set notifications, send responses, and manage everything in one place.

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3 real estate tools to fast-track customer enquiries: Omnichannel communication tool
3 Real Estate Tools to Streamline Customer Inquiries: Omnichannel Communication Tool
As for Social Inbox as a real estate tool, you can also automatically redirect new client queries to any CRM, while keeping track of potential clients. This helps you respond to client queries at any stage of their journey and also keep track of their lifestyle. Wouldn’t you like to have a tool like Social Inbox? Check it out and become our beta tester!

Final Conclusions
A late response means no sales. And over time it can even damage your credibility in the industry. But at the end of the day, you are human and you won't always have the space or time to respond to queries immediately.

With the right real estate tools for agents, you can become an expert and top-rated agent in the space.

In real estate, it’s all about creating a comfortable bubble around your clients so they feel safe contacting you at any time. That’s also the trick to helping them convert. The faster you respond to your client, the further you can send them down the sales funnel and close the deal.

Don't forget to check out 10 real estate conversion ideas to close out your 2023 strong and learn more about potential real estate seller clients and 8 ways to evaluate them!

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