The question represents an opportunity for companies to adopt a business logic in data discovery that boosts their performance and results. Amazon, leader in online commerce and promoter of the associative experience, and QlikView, user-driven business intelligence, are closer than we think.
QlikView Business Discovery is pitched for clarity and usability in the systems used to explore data. It's an example of BI technology that people like to use. But for businesses to benefit from QlikView or any other technology, it's important to constantly look for what makes software easy to use, intuitive, and engaging.
CITO Research examined one of the most popular and usable services in the world, Amazon, and explored what needs to be learned from Amazon to deliver a more useful and valuable experience.
QlikView
The comparison of QlikView to Amazon is not just about switzerland phone number lead technology and process. QlikView ’s style of thinking and working is similar to Amazon’s style of searching and buying. Just as people say “I wonder if Amazon has…” several times a day, business people find that QlikView performs analysis as an extension of their natural thinking and business processes. They think of a business problem, then go to QlikView to find answers, and in the process discover answers to questions they hadn’t yet asked.
AMAZON QLIKVIEW
Diving into the details You can click on any search result for more details. You can drill down into dashboard charts and customize them to get a different view
Effortlessly personalized, it just happens Personalized recommendations based on customer preferences through big data Associative suggestions based on what you're searching for; you can also see what didn't match your query, leading you to ask questions like why those sales regions and not others are in the top 5
Save wishlists and bookmarks Ability to save products to wish lists Ability to save bookmarks in context
Share and recommend Make recommendations and post them on social media Send bookmarks to others and brainstorm together in real-time collaborative sessions
Impeccable security Multi-factor ID when sending to a new address Fine-grained access control ensures that users only see the data they are authorized to see
Intuitive design allows for serendipitous discoveries Now he buys everything in a different pattern and is open to suggestions. Associated searching reveals correlations you may have anticipated, as well as unexpected results.
Simplicity and ease of use Packed with products and information, yet intuitive. It's easy to go from searching for a product to purchasing. Simple and intuitive, it invites you to explore unthinkable variations in the data you are looking for.
CITO Research concludes that while Amazon’s model has been imitated, its success has never been copied. According to Statista, in the first quarter of 2013, Amazon had an average of 164 million unique visitors per month, compared to second-place websites eBay (92 million) and Wal-Mart (57 million). This applies to QlikView as well . Its competitors have not been able to match its visual and interactive BI, which is intuitive for everyone, not just the tech elite.
For the millions of people who visit Amazon every month, shopping is no longer a difficult task. CITO Research believes a similar phenomenon is happening with people using QlikView user-facing BI : business intelligence becomes much easier when users say to themselves “I wonder…” and start exploring again.
What are the similarities between QlikView and Amazon?
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