The people have spoken—are you listening?

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There’s a world of opportunity waiting for your brand on Reddit. With the right social listening tools, you can sift through thousands of posts and find content deeply relevant to your organization and target audience, whether it mentions your brand directly or not.

Social listening can open doors your marketing strategy ireland b2b leads couldn’t otherwise. You don’t need to be a full-fledged data scientist to open those doors, either. Get started with our guide to creating better social listening queries.


It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

Brand partnerships aren’t new. They’ve been part of marketers’ playbooks since the early days of advertising, and have only grown in popularity (among brands and consumers) since then. But social media has added a new dimension to co-marketing and co-branding efforts, fueled by voice-of-customer data. With the help of social listening, brands can find out who people wish they’d partner with or even unexpected ways another brand complements their customer experience. The result: delighted audiences, increased brand affinity and business growth.

Let’s dive into our lineup of brands who have perfected partnerships (on social and beyond), and takeaways you can use to find your next collaborator.