What is it? Color in corporate identity plays a key role after the name and logo. If the color is chosen well, the target audience will only need to glance at it to remember your company.
How to choose? You should assign your corporate color to a color that will be pleasant to the audience, will distinguish you from competitors, and will carry a certain meaning. Knowing the psychological meaning of each color will help with this.
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What is corporate identity and why is it needed?
Corporate identity is a combination of elements that convey to the audience the individuality, idea of the company, its attitude to consumers and the purpose of the product. Its components are considered to be:
name of the company;
logo;
slogan;
corporate colors;
fonts and typography;
a character also called a mascot.
Although there are currently a sufficient number of companies on the market that can easily compete with competitors in terms of the quality of their products and services, consumers remember only companies that have created and developed a unified corporate style.
What is corporate identity?
You shouldn’t assume that we are talking simply about the attractive design of goods and offices, because corporate identity is an effective marketing tool that is designed to:
Ensure product recognition among other manufacturers' products . Thanks to the color and other components in the corporate style, a quick glance is enough for the buyer to recognize and take their favorite product from the shelf.
Evoke positive emotions, push to purchase the product. Even when a person makes a thoughtful purchase, evaluates all its advantages and disadvantages, his decision largely depends on feelings.
Guarantee quality . In the minds of the client, the brand's reputation is inextricably linked with the corporate symbols, which are a sign of the quality of all products manufactured under one brand. Remembering the corporate style, clients trust the company, are more willing to buy and recommend its products to others.
Convey the company's values, create a certain image . The visual code of the brand is created based on the preferences of potential clients. It should demonstrate the character of the company, set the vector of its positioning - depending on this, it can be a technological, environmentally friendly, cozy, stylish or brutal image.
Reduce the financial and time costs of selecting the design for each product . Instead, designers use ready-made samples and instructions. Having uniform work standards makes it easier to manage the work group and prepare tasks for contractors.
Unite the team, attract new personnel to the staff. Corporate style creates a sense of unity, demonstrates the individuality of the company, sets its values, distinguishes it from other potential employers.
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