Non-alcoholic drink pairings that elevate dining experiences.

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phonenumber
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Joined: Sun Dec 22, 2024 5:26 am

Non-alcoholic drink pairings that elevate dining experiences.

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Vegan/plant-based food continuing to evolve, with more focus on vegetables instead of meat alternatives.
Affordability for both restaurants and diners.
Insects as a sustainable and unique source of protein.
With plenty of trends to explore, you’re probably eager to spain b2b leads start drafting those intro emails to influencers. Before diving in, you’ll want to develop a social strategy that includes an Instagram influencer marketing plan. Let’s review what you need to consider when developing a partnership.

What to consider when choosing UK food influencers
Any UK food influencer your brand partners with should check a few important boxes:

Audience demographics: Do some research (or ask for their media kit) on their followers. Are they in your target audience and relevant to your brand?
Performance metrics: Take a look at their engagement and other key influencer marketing metrics. Quality over quantity is important here. Micro and nano influencers won’t have millions of followers, but they often have a much higher engagement rate than mega influencers.
Previous brand partnerships: Look through their previous brand partnerships and get a feel for how well they align with your brand values. You’ll want to choose authentic, transparent creators who won’t risk running afoul of their audience’s goodwill or Advertising Standards Authority (ASA) guidelines.
ASA guidelines govern both influencers and the brands they work with. The ASA website has specific platform guidelines and types of content that you should review before embarking on a new campaign. When in doubt, make sure every post the influencer does on your brand’s behalf is clearly marked as advertising.
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