Reach- Instagram has 800 million monthly users while Facebook has 1.2 billion monthly users. You may perceive that Facebook advertising is better than Instagram advertising but this may not be the case. Hashtags on Instagram can bring your brands in highlights in a short time. It has a strong organic reach. Facebook is a wise option when you have to increase brand visibility. It is easily possible with a specific age targeting option available in it.
Other than age, there are many other targeting options., etc. Engagement- Instagram has more organic reach but on Facebook, you need to pay to promote a brand. You can use Instagram in your initial stage. germany telegram data Every other person follows business pages on Instagram. Fashion, styling, makeup, fitness, and all other types of business pages are doing well on Instagram.
Demographics- Instagram attracts the younger generation so Instagram ads expert has to consider this factor while designing ads on Instagram. On exploring demographics of Facebook you will find users of a wide range 18 to 65. A Facebook ads expert has to narrow down its targeting on Facebook. For instance, women of all ages will not be interested in seeing saree ads on Facebook. Teenage girls are out of this box.