Make customer-centric marketing your north star

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By listening to your customers’ needs, understanding and jamaica b2b leads empathizing with their pain points, efficiently solving their problems and going above and beyond where needed, your brand can become their forever favorite.

Use our social listening workbook to start gathering essential insights that can help your entire team operate with a customer-first mindset.


As the creator economy grows, today’s landscape resembles a dance floor. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves.

There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike.

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand and influencer management strategy.

Influencer marketing trends shaping 2024
Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources. For this report, we conducted a survey with over 2,000 consumers and 300 influencers to get perspective on what makes influencer marketing successful and predict how the landscape will evolve.