What is user experience?

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Surely, when you have read about design and marketing both in books and on the web, you have noticed that they make a lot of reference to the topic of “user experience”, but you wonder: What is it? We will explain it to you.

Nowadays, user experience (UX) has become one of the most important aspects in the design and marketing of products and services, as it refers to the way users interact with a product or service and how they feel when doing so.

In this article, we will explore the components and importance of UX, as well as the information needed to understand it in depth.

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1 Information needed to understand the user experience (UX)
1.1 User Research
1.2 User-centered design
1.3 User experience map
1.4 Usability testing
1.5 Responsive design
2 Components of User Experience (UX)
2.1 Useful
2.2 Usable
2.3 Desirable
2.4 Findable
2.5 Accessible
2.6 Credible
2.7 Valuable
3 Importance of user experience (UX)
3.1 Improve user satisfaction
3.2 Increase customer loyalty
3.3 Improve brand reputation
3.4 Reduce support costs
3.5 Improve efficiency
4 UX techniques you can apply to your website
4.1 Conduct user research
4.2 Create a clear information architecture
4.3 Design an intuitive user interface
4.4 Optimize loading speed
4.5 Make your website responsive
4.6 Use user testing
5 Trends in user experience (UX).
5.1 Artificial Intelligence (AI)
5.2 Virtual Reality (VR)
5.3 Voice-Centered Design
5.4 Premium mobile design
5.5 Inclusive design
6 Resources available to learn about UX design.
6.1 Online courses
6.2 Books
6.3 Online communities
6.4 Conferences
6.5 Design tools
7 Sites Where You Can Learn About User Experience (UX)?
7.1 Interaction Design Foundation (IDF)
7.2 Nielsen Norman Group
7.3 UX Design
7.4 UX Booth
7.5 Smashing Magazine
8 Books on User Experience (UX)
8.1 "Don't Make Me Think" by Steve Krug
8.2 "The Design of Everyday Things" by Don Norman
8.3 "Seductive Interaction Design" by Stephen Anderson
8.4 "The Elements of User Experience" by Jesse James Garrett
8.5 "About Face 3: The Essentials of Interaction Design" by Alan Cooper, Robert Reimann and David Cronin
9 Conclusion
Information needed to understand the user experience (UX)
To understand user experience in depth, it is necessary to know some key concepts in design and marketing.

What is user experience?

User Research
It is a process that involves gathering information about users and their needs. User research can include surveys, interviews, and usability testing.

User-centered design
It is a design approach that focuses on the needs and desires of users. It involves creating solutions that are intuitive and easy to use.

It is important that products and services are accessible to all people, including those with visual, hearing or motor disabilities. Inclusive design not only benefits people with disabilities, but also improves the experience for all users.

User Experience Map
It is a tool used to visualize user experience over time and can help identify areas of weakness and opportunities to improve user experience.

Usability testing
Usability testing is a technique used to evaluate the ease of use of a product or service. Usability testing can help identify problems and opportunities for improvement in the user experience.

Responsive design
Responsive design is a design approach that focuses on creating solutions that are compatible with different devices and screen sizes. Responsive design can improve user experience by allowing users to access the same content on different devices.

Components of user experience (UX)
User experience is made up of several elements and factors that influence how users perceive a product or service. User interface (UI) design is the way users interact with a product or service. A good UI design should be user-friendly, visually appealing , and functional.

There are various models to describe the components of user experience (UX), but one vp business development email database of the most commonly used is the model proposed by Peter Morville, which consists of seven components:

What is user experience?

Useful
The product or service must be useful to the user, that is, it must satisfy a need or solve a problem.

Usable
The product or service should be easy to use and navigate, with a clear and simple interface. It refers to the ease with which users can interact with a product or service.

For example , a website that uses intuitive navigation and appealing visual design improves interaction design and makes users feel more comfortable interacting with the site.