Brand promotion on the Internet is possible through materials containing a link to your corporate website, placed on third-party resources. Users read the article, and those interested in the product follow the link to your resource and place an order. The more popular the site on which you pay for the placement of advertising material, the more traffic you can get from it. The main condition for choosing it: your target audience must be present on this web resource.
You can post a couple of articles, or you can write advertising materials for third-party sites on a regular basis: by offering your target audience interesting and useful content, you increase the chances of increasing the number of loyal readers interested in the products. This has a positive effect on the promotion of the brand on the Internet.
The main component of success doctor database and efficiency of this method of promotion on the Internet is the correct choice of a web resource for advertising placement and selection of topical topics. However, this does not guarantee success. Much in this tool depends on luck: for example, if during the placement some powerful news item appears, with a high degree of probability all the attention of readers will be given to it, and your publication will be lost in the news feed.
To increase the effectiveness of this promotion method, you will need to hire a copywriter who will write advertising materials, as well as a marketer whose responsibilities will include identifying sites, selecting topics for articles, and monitoring the effectiveness of publications.
The minimum cost of posting a PR article on a third-party web resource starts from five thousand rubles. With proper organization, it is quite possible to get several dozen leads for this budget, which will allow you to at least recoup the funds invested in advertising.
Choose platforms for posting that suit your business areas. Pikabu is ideal for entertainment content. Publications on business and entrepreneurship are best placed on VC or Cossa. Materials dedicated to the IT sphere and software development are best published on Habr.
Advertising publications on third-party sites
Yandex.Zen is a universal Internet platform suitable for articles on any topic. This resource allows you to include links to your corporate website in the publications themselves, while the algorithm itself will select an interested audience and show them your material.