For example, sans serif fonts are considered modern, while fonts with serifs are more formal. Where your content will be viewed factors into this decision as well, since sans serif fonts are easier to read online. 8. Having standards. Once your brand has been established, it may be a good idea to develop a style guide. A style guide is a set of standards for your business’ marketing materials.
of this guide to ensure that your brand is well-represented. It should south africa telegram data be updated as your branding and marketing strategies change. To get started, check out our Beginner’s Guide to Creating a Style Guide. 9. Being consistent. Brand consistency is more than just using the same colors, logos, and images across your marketing materials. Although this is important to your brand’s image, the experience your customers have with your business matters just as much.
For example, 60% of Millennials expect consistency while interacting with a brand. Your personality and values should be reflected in every interaction your customer has with you whether it’s online, in person, or over the phone. 10. Staying current. Design trends come and go. Make sure that your branding is keeping up the changing times by rebranding regularly. You should design your branding with this growth in mind so that rebrands are not too drastic.