Misunderstanding the Goal of the Strategy Implemented

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Sometimes companies that have implemented digital strategies do not fully understand the goals of implementing the strategy. In fact, in digital marketing strategies there are many methods that can be applied, and each method has a different goal .

Unfortunately, some companies do not understand this, not a few companies judge the success of a digital marketing strategy based on the increasing number of visits to the website.

It is not wrong, if the company only targets increasing list of cambodia cell phone numbers engagement from the company's business. However, if the company targets increasing the number of leads or sales of the company, then getting a little traffic, but having a high conversion rate , is better.

This is important to be able to assess whether the implemented strategy is successful or not. So that the company can conduct evaluations, audits and determine what the next strategy is to develop their business.

Therefore, it is also important for companies to determine the right initial steps when they want to enter the digital market. And a digital platform is one of the things that must be there when a company decides to implement a digital marketing strategy in their business, so companies need to create a digital platform such as a website, or mobile app first, as a connecting medium between their business and their target consumers.

So what if a company does not have a special IT division? Working with a software house is a quick and practical solution to build the digital platform needed.

Softwareseni is one of the software houses with the best compliance in Indonesia. Softwareseni is also an IT consulting company that provides software development, website maintenance, and application services. Starting in 2013 with Australian clients and expanding to various countries until 2017, Softwareseni began working with Indonesian companies.