To promote the reboot, Netflix recreated Luke’s Diner, a fictional café from Gilmore Girls, by partnering with local coffee shops around the United States, including Maine’s own Coffee By Design. The national marketing event drew hundreds of thousands of people – a quantifiable number because of a Snapcode. Snapcodes, SnapChat’s version of a QR code, were printed on thousands of cups, which were distributed to the locations.
The filter the Snapcode pulled up was used 880,000 times, israel telegram mobile phone number list according to Adweek. Before this marketing event, the Gilmore Girls revival would have undoubtedly drawn a huge audience, but Netflix’s marketing tactics, and the generation they targeted, prove an interesting point: that millennials invest in experiences, and that marketing tactics like this are an important way to engage them.
, “FOMO,” or “fear of missing out,” which further drives this point home – millennials crave experiences, and event marketing is an important way to connect with an entire generation of potential customers. So what’s the lesson here? If the millennial generation is one of your target audiences, extending your influence beyond social media and investing in event marketing can help you better reach them.