5 Content Marketing Trends for 2024

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Content marketing isn’t going anywhere. In fact, the demand for content has never been higher. And marketers are more than willing to respond.

According to HubSpot’s 2024 State of Marketing Report , 50% of marketers plan to increase their investments in content marketing in 2024.

And with the growth of online content, competition also increases.

It’s becoming increasingly difficult to make content stand out and attract attention. This gives rise to all kinds of gimmicks and trends – some will disappear, but others will stick around and become a staple of a good content marketing strategy.
What will happen in 2024 in the world of content marketing? Let’s take a look at the top 5 trends to strengthen content strategies and get the most out of content-based campaigns .

AI and Automation Tools
AI and automation have been around for some time, but the introduction of ChatGPT in 2022 was what allowed it to break into the content marketing mainstream. The creation of OpenAI spawned a wave of AI-based tools that are changing the way marketers approach content marketing and strategy.

The first and perhaps most obvious trend in content marketing for AI is to scale content creation. No matter how skilled a writer is, their ability to produce high-quality content is limited. AI can generate content at a much faster pace, but it also has its drawbacks – namely, it can be repetitive, unoriginal, and merely create “new” content based on existing content. It is not recommended to directly use raw content produced by AI. Great content should have a human touch. AI should be used for things like creative brainstor software managers email database ming and developing article outlines. When used correctly, a skilled writer can work with AI faster and smarter than without it, and produce more content in less time.


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AI can also improve the ROI of content marketing by helping you analyze large amounts of data from a variety of sources. Before AI, you had to manually scour search engine, social media, and competitor data to find relevant keywords and topics. Today, it only takes a couple of clicks. You can even ask AI to populate a content calendar with the best ideas and optimal posting times for each channel. Having AI take care of these tasks frees up resources that can be invested in other things.

Another area where content marketers can turn to AI for help is SEO. The good thing is that it works on all aspects of SEO: on-page, off-page, and technical . For example, you can ask it to analyze the keyword density of your articles. Or you can ask it to find potential relevant links that would benefit from giving you a backlink. As for technical SEO, AI can help you find and fix technical errors, such as broken links and 404 errors, and suggest ways to improve performance metrics, such as page speed.