What is it? SEO copywriting is the process of creating commercial texts optimized for search queries in order to promote website pages to the top of Yandex and Google search results. Keyword are used for optimization.
How to create? The main thing in SEO texts is a relevant semantic core. This is a set of keywords that correspond to the topic of the article. However, there are many other requirements that a good text must meet.
The article explains:
What is SEO copywriting in simple words
Advantages and employment database Disadvantages of SEO Copywriting
What is LSI Copywriting
SEO Copywriting Requirements
Tasks of an SEO copywriter
5 Steps to Create SEO Text
17 SEO Copywriting Rules
Popular SEO Copywriting Exchanges
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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What is SEO copywriting in simple words
Search Engine Optimization, commonly referred to as SEO (Search Engine Optimization), is a set of various activities and techniques aimed at increasing website traffic, making it more popular and visible in the top search engine results for certain key phrases and words.
Accordingly, SEO copywriting is the creation of texts that solve this problem: improve the resource's position for the necessary queries. SEO texts necessarily contain keywords and phrases. Promotion through SEO materials is carried out in such search engines as Yandex, Google, Yahoo, Mail.ru, Rambler, etc. Of these, the first two are today the key search engines for the Runet.
Key queries are words or phrases typed by the user in the Yandex or Google search bar. They help him find the information he is interested in. This can be any lexeme or phrase.
The presence of key phrases and individual words in the optimized text published on the site is a marker for search engines , by which they determine the subject of the resource, the relevance of this article for the user.
To bring a resource to the top, it is necessary that the materials on the site precisely match the queries that people type into the browser line.
SEO texts are written with one and only purpose – to promote a web site in search engines. It is necessary to optimize verbal content so that the site pages occupy higher places in the search results.
What is SEO Copywriting
None of the search engines disclose their ranking factors (Yahoo, Bing, Google, Yandex, Mail.ru and others jealously guard them). However, the basic principles are generally known to everyone and are described quite accurately, and they are relevant for any search engines. A high-quality, well-written text in SEO copywriting is one that is primarily useful to the reader and exhaustively answers his questions (and not just a set of keywords in certain combinations and forms).
Behavioral factors play a huge role in ranking websites by giants like Yandex and Google. These are repeat visits to the website, clicks on links in articles, time spent by the user on the page, etc. A person will simply close a tab with uninteresting content or go to another resource in search of the necessary information. Search engines monitor all these actions, and websites are evaluated based on them. This is one of the reasons why expert, high-quality texts are increasingly valued.