Using Web Push and Email Together

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With so many opportunities available for marketers looking to engage and connect with their audience, it can be difficult to decide which direction to head. No matter which platforms you land on, having a cohesive strategy in place is crucial for success.

Two such avenues that many brands utilize are email marketing and web push notifications. Both provide unique opportunities for engaging leads, closing sales, increasing customer loyalty, and a lot more. Is one better than the other? No. Rather, their differences allow you to connect with your audience in different ways.

So, how can you make the best use of both platforms? From the content that is best suited for each, to opportunities to use both together, to general considerations and best practices, let’s get into what you need to know.

When to Use Web Push Notifications
There is almost no other platform that can guarantee this high of a level of immediate visibility. Web push notifications will display on a subscriber’s device no matter what- even if they aren’t at your website or using a browser. Your most belgium telemarketing data time-sensitive messages are perfect for delivering via web push.

Time-sensitive messages
There is almost no other platform that can guarantee this high of a level of immediate visibility. Web push notifications will display on a subscriber’s device no matter what- even if they aren’t at your website or using a browser. Your most time-sensitive messages are perfect for delivering via web push.

notifications email time-sensitive message

Think messages like flash sale alerts or breaking news content. This is information you want to be delivered right away. No matter the industry you are in, you’ve likely got content that fits into this category. Share it with push!

Engagement alerts
Web push notifications are also great for quick notifications relating to subscriber action at your website. If you have a message board at your website, alerts about new comments or messages are great to share via web push. Or, consider sharing account alerts that need immediate attention.