Not only that, but the ideal buyer profile is more typically used by B2B companies

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If you're not entirely sure this strategy works, consider this: this is what some of the biggest names in the SaaS industry do to get their potential customers through the sales funnel.

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Key differences
By now, it probably sounds like a buyer profile and a buyer persona are similar. After all, both are essentially ideal representations of the people and companies who will buy your products or services.

However, the biggest difference is:

Ideal customer profile : the company (or person) to whom you want to sell your products or services.
Buyer Persona : A detailed representation of the people who will benefit most from what you are selling.
Customer Profiles And Buyer Personas
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creating ICPs to gain a more rounded picture of the company they are selling to. Characteristics of the ideal buyer profile include – as mentioned – the size of the company and their revenue.

On the other hand, a buyer persona represents an individual customer. As such, they are more often used by B2CS (but are also used by B2B).

Moreover, there is only one ideal customer profile per company. Conversely, digital marketers can create any number of buyer personas.