Web design trends for 2022: do you have everything to increase conversions?

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In addition to design, you need to think about accessibility and page loading speed to keep users on the platform for longer. That's why it's so important to keep an eye on web design trends!

If you are working with website creation, you need to be aware of the web design trends in 2022. This is because, with the increasing competition in the digital environment, you need to make the turn leads into sales with overseas chinese in worldwide data most of the possibilities of impacting visitors with an excellent first impression.

Plus, the digital environment is full of information that stimulates visitors and your company's website needs to highlight them, right? To help you know what to expect from the field of web design and increase conversions, we have prepared this article in which we will talk about:

Homepage as cinema;
Light and dark modes;
Minimalist design;
One Page;
Art Deco style;
Collage;
Interactive Letters;
Accessibility
Parallax scrolling effects;
Smart page loading;
More glass morphism.
Our post is very complete, isn't it? Make the most of it and read until the end!

Homepage as cinema
The interactivity of 2D and 3D images present in cinema has gained ground on websites in the most diverse segments. In line with new technologies, website design is beginning to be greatly influenced by the adoption of more moving screens.

In addition, the image quality standard has been upgraded from HD to 4K (four times the pixel density) and beyond. In this scenario, it is also common to see more and more 4K+ monitors and laptops conquering the market, and even some 6K and 8K models.

This is due to the higher broadband and mobile data speeds needed to feed this demand for visual detail. Therefore, a strong web design trend in 2022 is the adoption of 3D design, animation, AR, VR, and large-scale videos and images, allied with interactive features, designed to make websites increasingly engaging and fun.

However, it is important to note that the website must be accessible to all audiences who have a relationship with the brand, since not everyone has high-speed broadband.

In this sense, it is necessary to adjust the cinema's web design so that it is able to provide an excellent experience to all visitors to the page, also considering navigability on mobile devices.

design trends
Light and dark modes
Screen time is increasing every year, even more so after the pandemic unleashed by Covid-19 and the implementation of marketing by brands and celebrities. On the other hand, white light is known to have a negative impact on users' well-being, as it can cause fatigue, itching, dry eyes and headaches.

In 2022, a strong trend for web design is to keep an eye on user comfort, and for that, light and dark modes will be chosen for screens. Therefore, you can expect to see many soft pastel shades on websites around the world, which are not only pleasing to the eye but also provide a calming effect.

It is worth remembering that color is a very powerful tool for triggering emotions in users. Putting the visitor experience first is a positive trend that is expanding through user-centered web design.

design trends
Minimalist design
The minimalist web design style has been around for a few years now and is expected to continue into 2022. It consists of a limited color palette, simple typography, and easy navigation, followed by beautiful photography.

The cleanest format is what many think of as a simple project, but most good web designers know how to strike the right balance. The advantage of this type of design is that the message is clear, without distractions, navigation is easy, and the design is pleasing to the eye.

In times when accessibility and ease of use are increasingly valued, a minimalist design can be the key to delighting visitors.

design trends
On Page
We've heard the phrase “ less is more ” over and over again, but now is the perfect time to say it: this one-page website format follows the minimalist trend, and in this case, less is more .

This is because navigation is simpler on this type of website, as it does away with menus and prioritizes simple scrolling. It is worth remembering that this type of site works for more specific topics, such as the presentation of a single product or a portfolio.

These platforms give the user the feeling of reading a poster or a brochure. This happens because the information is concentrated in one place, eliminating distractions from the visitor's field of vision when browsing or searching through multiple pages.

design trends
Art Deco style
The 1920s marked fashion and behaviour, and that style is back! Art Deco motifs combine perfectly with the geometric designs that have been in fashion in recent years.

So, if the buyer persona is mainly linked to fashion, wedding services, decoration, among others, this website style is perfect! It can be associated with minimalism to highlight the details. Thus, in 2022, the trend is to be inspired by the simple, curved lines and repetitive graphic shapes of illustrations and art deco architecture.

These elements can also be used to create logos, borders, fonts, and illustrations. To design this style of website, it is helpful to understand the philosophy behind the original art deco movement.

It has the perfect combination of elements from the natural world with the modernity of the machine age, that is, it relies on simplicity, bold lines, symmetry and the invariable repetition of elements.

Collages
Formatting your site with a collage gives the images in your navigation tool a tactile feel, which can help boost sales. This is done by opening up more white space in a design and allowing you to embed images without centering the entire design around one photograph.

It's important for shapes, patterns, and colors to blend together in a collage. Additionally, you can add a monochromatic effect, filter, or tint to your photos to help blend them into the overall design.