5 Reasons to Use Web Push Notifications for Re-Engagement

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Is there anything more frustrating that having a potential customer land at your website, only to have them leave and never return? It definitely tops most marketers’ lists. While it is inevitable that not all of your visitors are going to convert the first time they hit your website (in fact, that number is as high as 92%), that isn’t the end of the conversation- or it shouldn’t be. Instead, you have options for retargeting or re-engaging them.

Re-engaging your customers is one of the best ways to move them down your sales funnel. By landing at your website they have shown an initial interest in your brand, and at that point it is up to you to ensure they keep that interest.

You’ve got several options when it comes to re-engaging your audience, but one stands out in the crowd as one of your best options. Web push notifications are perfect for re-engaging your audience, and today we’re going to share why. Here are 5 reasons to use web push notifications for re-engagement.

1. Their Visibility
mobile web push Reasons to Use Web Push Notifications for Re-Engagement

One of the best reasons to stick with web push when it comes to re-engaging your audience is its visibility. Your web push messages deliver instantly to a user’s desktop or mobile device instead of getting buried in a crowded inbox or social venezuela telemarketing data media feed. Think of it this way- when is the last time you ignored a push notification you got? You probably pay it far more attention in comparison to the tons of social media posts and ads you scroll past mindlessly or email messages you quickly tap through and delete.

Being seen is the first hurdle marketers have to get over. If your message isn’t seen, it doesn’t matter how great the copy is or how perfectly precise your targeting is. Web push helps ensure your message gets seen with far better results in comparison to email, social media, or even PPC ads.

2. More Clicks
If the first hurdle is getting people to see your message, the next hurdle for marketers is getting people to click on your message. Thankfully, web push notifications boast some of the best click through rate percentages.

CTR Reasons to Use Web Push Notifications for Re-Engagement
Image credit(s): Quora


Average rates will vary based on industry (as you can see above) but regardless, the numbers are still far better compared to email click through rates. While email once ruled, it has lost a lot of its initial effectiveness. Research by MailChimp, a leading email marketing platform, lists the average email click through rate as 2.43%, with the highest reported average CTR being 4.78% in the ‘hobbies’ industry. Doesn’t take long to see how much better web push is when it comes to click throughs.

Pro Tip: If you personally are struggling to get your CTR up, check out our guide on what you can do to improve.

Beginners guide to web push notifications
3. Easier Than Email
Still not convinced that web push is better than email marketing? How about comparing their ease of use? While email tools like MailChimp have certainly made it easier over the years to craft email campaigns, it is still a more difficult process in comparison to crafting a web push campaign.