The 6 Lead Generation Tools Every Site Needs

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Effective lead generation is one of the cornerstones of a healthy business. It helps you attract interested consumers to your products or services so you can convert them to paying customers.

When a potential customer first encounters your sales funnel, he or she has not yet decided whether or not to buy – or what to buy, even. In fact, an enormous 96% of visitors who come to your site aren’t ready to buy yet, but many of them are willing to provide their contact information.

Once you gather their contact information, this is your opportunity to build trust with your customer. You can do so by educating them about your company, the services or goods that you offer, and ultimately, you can lead the consumer to making a purchase if you’ve nurtured the relationship throughout all phases of your sales funnel.

These potential customers are referred to as leads within the sales and marketing world. Generating leads is no small task. Nearly 80 percent of business owners find their lead generation attempts to be lacking.

Lead generation refers to the practice of attracting consumers to your brand via numerous channels. When looking for leads, it’s best practice to target your niche audience. You want to find an audience who has both the means and the desires to buy whatever you are selling.

Lead generation used to take place via phone, with businesses placing call after call to seek out people who might have use for their product or service. With the invention of the Internet, there are now faster alternatives for lead iceland telemarketing data generation. And the more leads you collect, the more sales you’re likely to make.

Leads that are nurtured make 47 percent greater purchases than consumers who arrive at your site without being involved in a sales funnel. Lead generation and the sales funnel functions that follow are vitally important.

But, let’s not get ahead of ourselves… How do you generate leads to begin with?

People don’t just click “Sign me up” any time they see a newsletter offered anymore – those tactics don’t work these days when it comes to generating leads.

In order to generate leads, you must accomplish two things:



1) You must offer something that is of value to your industry. This “something” is referred to as a lead magnet.

In marketing, a lead magnet is a free item or service that is given away for the purpose of collecting information. Businesses typically offer lead magnets as an exchange with their consumers. For example, a site might offer someone a free ebook or whitepaper to download if the consumer gives them their email address.

You can think of lead magnets as bait – without an enticing offer on the line, visitors won’t bite. Each community and niche has different preferences, meaning that the best offers for a clothing retailer might not be the lead magnets that convert for a wellness coach. They just wouldn’t catch the eye of their customers or get them excited to engage with their site.

These lead magnet types can be used in various ways. For example, a fitness coach might share an educational lead magnet, like a fitness guide. A blogger might invite their readers to join their blogging community, serving as a community-building lead magnet. There’s a lot of options here – more than 50, actually.

But why exactly do you create a lead magnet? As we mentioned, not all website visitors are ready to buy. Imagine this: you go into a car dealership and the minute you walk in, the sales person starts to sell you all the features of their product.

What would your first reaction be? Run!

Now, imagine if you went to a car dealership and the salesperson asked you if you wanted something to drink when you walked in. They sat down with you and before you even looked at the cars, they asked you about your goals and what you are looking for in a car.

At that point, the salesperson is starting to build trust. When the sale occurs in the end, it will feel natural because the business has built that trust with you and isn’t trying to force you into making a purchase too soon.

The same goes for a lead magnet. Lead magnets allow you to give something of value before you even ask for a commitment in return. Cialdini writes in his Principles of Persuasion that “When we receive we are more likely to return the favor. It makes you extra credible because you are being generous”.