Finding out when to monetize on YouTube is a crucial step in the path of any content creator; this platform rewards those who want and dare to be part of its community and proof of this are the thousands of people who live exclusively from this activity. To be part of this select group, follow our recommendations.
Learning when to monetize YouTube is a crucial point in the journey of content self employeed database creators, since at that precise moment the life of this creative can change from making videos as a hobby to turning it into a real profession from which one can live.
However, there is a lot of confusing information on this topic and it is normal to feel a little lost about it. Therefore, and so that you know when to monetize YouTube, in this blog post we will show you everything you need to know about it.
Read to the end!
Learn how to monetize YouTube
Before going into the requirements demanded by the YouTube platform, it is important to know some aspects inherent to the business model of this social network .
When this website started, back in 2005, there was no such thing as "influencer" and "creating content" was not even a discipline. However, over the years, the public realized that YouTube had immense potential.
That's where the first channels with large audiences started to appear, uploading entertaining videos that touched on niche topics. This led to this moment: a platform with hundreds of thousands of creators, who have created an individual industry.
This digital ecosystem has undoubtedly become a space where many people make a career and a life, dedicating their time as if it were a job and a significant number of them make enough money to pay bills, travel and even invest in other things.
Which brings us to the question: when to monetize YouTube? Well, find out!
Requirements to start making money with YouTube
Anyone who dreams of becoming a YouTuber obviously thinks about making money by uploading videos to the Internet, right? Well, this company makes its rewards policy very clear for anyone who wants to start in this world:
The channel must have at least 4,000 hours of views on the platform in the last year. That is, to be part of those "eligible" to earn money, you need to have more than 240,000 minutes of material already on the channel.
Additionally, you must have at least 1,000 subscribers, with other basic requirements for creators including:
not contain spam content: that is, advertising content designed to be sent en masse;
All material must be original: in other words, not have been stolen or plagiarized;
the content must be truthful: that is, not talking about something false as if it were true;
The creator must not deceive: such as promising false things or giving false hopes;
content may not display nudity or adult material;
Videos must not incite dangerous acts;
They must also not show or encourage violent acts;
cannot promote the use of illegal drugs and
content cannot drive cyberbullying.
If all of the above is true, your channel is eligible to receive money for views!
But you should know one thing, views on your videos are just one of the seven ways YT pays its creators.
Want to meet all the others? Keep reading!
7 ways to make money on YouTube
It is important for you to know that each way of monetizing on this platform has its own bases and criteria for granting the seal of monetizable or non-monetizable content.
That is, there are requirements based on the number of subscribers, profile visits, country where you reside, or the availability of Google services in your region that can influence this determination by the company.
With this in mind, discover the 7 ways you can make money by uploading videos to this platform.
1. Applause
Applause is the most recent monetization model designed by this organization with the intention of opening up greater revenue possibilities for creators.
The "applause" as it is literally translated into Spanish is a button located at the bottom of the video next to the Like and Dislike button, where the audience can click to "buy" the applause and give them directly to the channel.
This was specifically designed so that users could reward their favorite creators in a more direct way. This can be taken as a donation or a tip.
Each "clap" costs USD $2, split 70-30 between the channel owner and YouTube. However, this modality is still in the testing phase and not all countries, regions and channels may be eligible as part of this program.
2. Rewards during streaming
Streaming has completely changed the way content is consumed on the Internet .
The emergence of sites like Twitch and Facebook Watch have shown that live streams have a huge audience waiting to be entertained.
For this reason, YouTube decided to create elements such as Super Chat or Super Stickers to allow streamers to earn money with their live broadcasts.
This mode allows viewers to "pin" comments in the chat, allowing them to stand out from everyone else and be read by the creator live.
The possibility merits a payment or "donation" to the channel so that the comment can attract attention.
3. Subscriptions
Just like Netflix or HBO Max, YouTube offers a membership to channel subscribers to become members of this space and receive exclusivity through a monthly payment.
To monetize this way, your channel must:
have more than 30,000 subscribers;
be part of the YouTube Partner Program;
be over 18 years old and
It cannot be a channel aimed at children.
If all of these are true, you are eligible for this program.
Before you continue reading, we recommend these articles from our blog:
YouTube and Marketing: How to Create Unique Strategies for This Platform
Find out how to create a YouTube channel with this blog post!
9 Types of Videos to Use in Your Content Marketing Strategy
4. YouTube Premium
YouTube Premium is a service where users pay to not see ads on their videos. Creators are also rewarded as long as users consume their videos.
5. Promotional content
A popular method that was brought directly from traditional marketing is promotional content. And it is nothing more than when a creator uses part of the video to promote any type of product or service.
6. Showcase
In some countries and regions, YouTube also allows users to upload a brand's product catalogue to show to their audience and generate sales.
7. Ads
Finally, there are Ads or advertisements that allow channels to earn money through the use of their videos to show advertisements ranging from 30 seconds to a minute.
It is the most common way to generate profitability from a channel and also the most automated.
Now you know when to monetize on YouTube according to each modality! And, to complement this new information, we want to offer you some tips so that you can impact your audience and get those subscribers and hours of online material.
Don't stop reading!
When to monetize YouTube and start making money with your channel
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