Organization details
By linking an address in the Yandex.Business service, you can include the organization's contact information, its working hours, and other information in the search results snippet. It is worth understanding that this is a paid service.
Organization details for snippet
Google displays contact information band database to people who are located in the same city as the company. All information is placed in the snippet using Schema.org micro-markup or using the Marker tool in Google Search Console.
Organization rating
Some time ago, this rating was often indicated in the search results. However, many companies began to inflate this indicator and it began to be shown less often in search results. Moreover, the decision to include the rating in the snippet will be made by the Yandex or Google algorithm, regardless of whether you have configured the micro-markup correctly.
The organization's rating is collected on Yandex.Map. Display in the snippet is done using micro-markup.
Google displays ratings for specific types of pages, such as books, courses, events, and local businesses.
Quick links
Yandex automatically creates these navigation elements based on information about the site structure and its visits. If you plan to remove some links, open Webmaster (icon on the left) and do it there.
This tool is not available in Google Search Console.
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Programs for collecting, analyzing, generating snippets
By researching snippets of other sites, you can see the advantages and disadvantages of competitors. Manual research is too difficult, so install a specialized program - a parser. With its help, you can collect descriptions for a search query and analyze them, calculating the average length, keyword occurrence, and other parameters.
This data will be useful for you to create an interesting snippet. Below is a description of a couple of such programs.
"Pixel Tools"
This tool is free and can be used to identify the simplest characteristics:
keyword entry;
description length;
text.
Within minutes of launching Pixel Tools you will get the result.
The disadvantage of the program is that it does not provide an assessment of the effectiveness of the display, as is implemented in MegaIndex, where you can immediately distribute descriptions into bad and good.
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MegaIndex
This program allows the site owner to search for descriptions of their resource by specific keywords and region. The tool provides an assessment based on the most important indicator - the effectiveness of impressions. The results are entered into an Excel table or sent directly to the site using JavaScript.
There is also a drawback - a limited number of cities: you won’t find any small towns here.
Thanks to the built-in generator, you can see how the snippet looks in the search. Plus, MegaIndex