Reduce returns of goods after purchase

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The Wall Street Journal once uploaded a video on Youtube about how to shop for the future. Check out the video below.


From the video, what can you see? Pokemon? Hihihihihi don't lose focus.

The video discusses how consumers are being spoiled by augmented reality technology.

Let's explain, what problems can be minimized with the presence of augmented reality technology in e-commerce.

In the previous paragraph, we briefly touched on this issue. Return of goods occurs due to 2 factors. First, because of product defects . The second is consumer dissatisfaction with the goods purchased. For product defects , of course, it is a manufacturing problem. A different problem. However, for the second problem, where consumers do not feel satisfied with the goods purchased, of course e-commerce must immediately have a solution to reduce the number of returns .

One of the advantages of offline stores compared to online list of latvia cell phone numbers stores is that potential consumers can try the items they are going to buy. Unlike e-commerce which can only guess without knowing the dimensions of reality. For example, you want to buy a 32 inch TV. You plan to buy it through e-commerce. It turns out, the TV is too big for you. There is no space. It's different if you come to an offline store. If when you see the actual dimensions of the TV you want to buy it is too big, of course you look for a TV size that is sufficient with the available space. No, too small, not too big, just right.

With the presence of augmented reality technology in e-commerce, consumers are now greatly facilitated with augmented simulations with dimensions of size and actual appearance of the goods they want to buy. One of the pioneers implementing augmented reality technology is Dulux.

(Disclaimer: This is not a sponsorship, this is purely for learning. But, if Dulux people want to make other great applications, SoftwareSeni is ready to help, hahahahahaha)

Yes, Dulux paint. In 2014, Dulux introduced augmented reality technology to its consumers. Wow, very early. Where maybe many people still don't know what augmented reality technology is. With the Dulux Visualizer application, you can see what paint color is suitable for your home. Without having to buy paint first, without having to scribble on the wall first. You can see the paint results in the palm of your hand.

Dulux Visualizer
From the example of the implementation of augmented reality technology on Dulux's e-commerce, Dulux can prevent users from returning purchased items. Buyers can ensure that the paint color they buy really matches the walls of their house. Thus, the rate of return of purchased items can be minimized. Isn't that right?