In addition to serving customers, the call center also has the function of increasing the customer base. Through specific actions, the team can generate opportunities and win new consumers . To do this, it is necessary to resort to telephone sales.
This practice has evolved significantly in recent decades and can now be applied even to complex sales that require extensive evaluation of the product or service. With specific operations, it can generate great results for the business that knows how to use it.
Want to find out how to win more customers through telephone sales? Keep reading to find out more!
How does telephone sales work?
A call center's operations are divided into two types: inbound and outbound campaigns. In the first case, the consumer contacts the company to ask a question, solve a problem or hire someone, for france whatsapp data example. In other words, the agents are available to assist customers whenever they call.
Active campaigns involve calls being made by call center agents. This strategy can be used to disseminate relevant information, conduct marketing campaigns (such as when announcing a new product), carry out collections or, more commonly, make sales over the phone.
For this process to be completed, agents must create lists with predefined numbers and data. Calls are made and the product is offered when there are opportunities of interest. Less commonly, sales occur on the first phone call. In general, this is the beginning or continuation of a relationship that leads to conversion.
Therefore, despite the name, the process does not necessarily include getting the “yes” over the phone. However, it is a necessary step to generate new customers and business for the enterprise.
What are the benefits of this strategy?
One of the main advantages of adopting telephone sales is that they are easily controlled. By recording calls and structuring a campaign in full, managers can recognize exactly what has been done. By analyzing indicators, it is easy to discover what has worked and what needs to be changed.
This point is very different from traditional sales, since it is not possible to control all the actions of the salespeople — especially in external teams. In the end, decision-making is favored.
Another important point is that the approach works in a complementary way. Since in many cases conversion does not happen the first time, it is possible to include several other relationship, nurturing, qualification and sales channels.
Agile and inexpensive, this technique has a wide reach and is still very effective. By prospecting the right customers, new opportunities are generated. Thanks to this technique, it is possible to grow the business in a sustainable way.
How to be successful in telephone sales?
To increase the consumer base through telephone sales, it is necessary to have a complete plan . With targeted actions, agents can make the most of the window of opportunity and, therefore, increase the chances of conversion.