Have you ever wondered what is the best way to attract new customers, reach new markets and achieve better results? Most of the answers involve developing good marketing strategies!
They represent a set of actions that help promote a brand, product or service and, thus, make ideal customers interested in the solution.
Such practical actions allow companies to achieve objectives related to their brand, such as:
Achieve recognition;
Improve sales;
Build a positive image;
Be recognized by the ideal client in the niche.
However, defining which strategy will perform best in offering qualified leads to the sales team is not an easy task.
Many doubts and uncertainties arise in this process , mainly regarding which marketing strategies are most efficient and/or which match each business profile.
One way out is to be more assertive in directing your efforts, connecting content with the ideal lead. This is what differentiates companies that thrive from those that stagnate.
Why invest in the best marketing strategies for the B2B segment?
When well defined, a marketing strategy offers several benefits to B2B companies, such as:
Increased sales and profitability
By directing actions towards the right audience (ideal persona) and with a message that helps to respond to their pain points, companies are very close to increasing their sales and profits .
Brand strengthening
Achieving a strong brand is one of the most valuable assets for any organization , regardless of its segment.
A good marketing strategy builds brand reputation, which can lead to increased sales and customer loyalty.
Improved online visibility
In today’s digital world, it’s essential to have a strong online presence . When you don’t, your chances of success drop significantly.
Research data proves the importance of an online presence. See:
86% of B2B decision makers prefer to research online before purchasing, according to Gartner ;
50% of B2B customers feel frustrated by the lack of information online during the research phase;
45% complain about the usability of online channels or technical failures when purchasing or repurchasing, according to McKinsey & Company .
Given these results, digital marketing, when well conducted, helps companies achieve greater online visibility and reach new potential customers.
Given these results, digital marketing, when well conducted, helps companies achieve greater online visibility and reach new potential customers.
Greater loyalty, reducing acquisition costs (CAC)
Satisfied customers tend to be more likely to continue buying from the organization and recommend it. Therefore, it is the duty of marketing to help create lasting relationships , increasing loyalty.
Furthermore, a Harvard Business Review study revealed that retaining an existing customer is 5 to 25 times cheaper than acquiring a new one. Therefore, CAC is reduced.
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The success of strategies depends on efficient planning!
Regardless of the size of the business, the success of marketing strategies depends on efficient planning . With it, the company will be closer to achieving better results.
However, if you are looking for a “magic formula”, we can tell you that it does not exist! There is no standard that will work for all businesses , but there are some factors that help with planning. See:
Have a complete analysis of the market, know ivory coast whatsapp data who the competition is, what they do and in which media they operate;
Define the persona and ideal customer profile (ICP);
Define how many and which marketing channels will be used;
Answer what the objectives are with applying the strategies (generate more leads? Present the brand or a new product/service? Etc.);
Create a schedule of actions and have the discipline to follow it;
Measure actions to identify successes and failures.
In addition to all this, there are vital elements for the success of a marketing strategy, especially if you work in the digital environment. Check out the main strategies below.