Share quality content about your company

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Email marketing revolves around the quality of the message , which is why we previously (in point 3) recommended writing an impactful subject line that is faithful to the content of the email. However, everything will fall flat if you don't link it to the company's content strategy .

In a single message, you can share various chairman email lists educational and informative materials about your brand so that recipients can expand their knowledge and make informed purchasing decisions, whether with success stories, downloadable guides, blog posts, etc.

These contents will be suggested according to the lead profile, previously segmented and included in a specific group of recipients. To get attention, you can use a question, exclamation point, or other best practices that give the recipient a little preview of what they're in for and why it's something they should open and read. However, it's best to avoid using certain words, such as "Free," because spam filters penalize the use of such terms, considering them to be in conjunction with promotional emails.

This practice of accompanying leads throughout the entire purchasing process through content loyalty is known as “lead nurturing” , a fundamental step in inbound marketing, a commercial methodology that attracts new customers with valuable content, and which is highly recommended for companies with long-term commercial cycles, such as B2B companies.