So you end up not only getting additional guidance

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Email newsletters are a great medium for collecting referrals. In a referral system, you use your existing audience to gain new subscribers. Your existing subscribers recommend your brand to their loved ones. New users usually don’t hesitate to accept these recommendations because they are made by people they know.

To get these recommendations, you can create a simple referral call to action like what The Body Shop did:


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The email uses an attractive image and explains the dominican republic phone number list simple 3-step process in the referral system. Note that The Body Shop includes an incentive for the recipient to make a referral. This is very important.

While you can rely on people to simply recommend your brand to others, it will take a long time before you get an adequate number of referrals. People usually don't do something without getting something in return.

Make sure your referral incentive also benefits you as an e-commerce company. For example, notice that The Body Shop rewards the person who recommends The Body Shop with a discount. This means they are more likely to purchase The Body Shop when they get the job.

You get the sale too.

Additionally, you can ask your reader to forward the newsletter to a friend who might be interested. Just include a "forward message to a friend" at the bottom of your newsletter and a subscription link, like the one you'll find in the newsletter below: