Turn your shopping into a charity event

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The corporate social responsibility aspect also has a place in Black Friday campaigns. Promotional dynamics that turn customer purchases into charitable initiatives are becoming more and more common :

Buying a coat from the online Marketplace: no associated benefits.
Buying a coat at the mall is a small part of helping those who need it most.
This is the conclusion we want our chief of vp and training email lists client to reach. But be careful, because the line between this action and greenwashing is very thin. It must be made clear that the shopping centre is not using a charitable purpose to encourage consumption , but is rewarding the loyalty of its customers by making a charitable gesture in their name, in favour of the chosen cause.

Food for the Food Bank, gifts so that no child goes without a toy this Christmas, or funds to recover natural spaces are just some ideas that can be framed within the CSR strategy and that can also attract customers to your shopping centre on Black Friday.

B. Customers with spending intention, but undecided
As in elections, the undecided group is the other segment of the public that we are interested in developing a strategy for . We are talking about a customer profile that has the capacity and intention to spend, but is not sure where to invest their budget. This is a much more volatile customer, who explores both online and physical sales channels.