Review and edit the post Optimize SEO

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Once you have written your article, review it and give it a second look so that nothing is overlooked . You can even ask a colleague to review the post.

It is important not to overlook details such as the main image , which must be attractive, because the power of images is key in content creation. Pay attention to the visual appearance as well : it is essential that the article is well organized and visually appealing.

How can you make the format catch the reader's attention?

Use headings and subheadings to break up blocks of information.
Make sure everything has the same style .
8. Insert a CTA
With a call to action (CTA) you invite chief vice president marketing officer email list readers to take action and suggest what you want them to do after reading the post. For example, subscribe to the blog or download a document of interest.

Calls to action help the reader visit other articles and pages on the website or leave their contact information to download a related offer. If you use CTAs to offer content similar to the topic you are talking about in the post, your company can obtain new sales opportunities.


It is important that you take SEO positioning into account when finishing , although without obsessing over the number of keywords you are going to include. Always incorporate them in a way that does not affect the reading experience.

Here is a summary of other issues that you should take into account in this SEO optimization process:

Meta description : This is the description you'll see below the title on the Google search results page. It gives you information about the content of the post before you click on it. It should generally be between 150 and 160 characters long, and start with a verb (e.g. discover, learn, know, etc.).
Page Title and Headings : Try to include keywords that are interesting to your target audience. Also, try to keep the header size short to make it easier for it to be seen in full in search engine results.