Draws attention to the brand through social media

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This type of marketing includes methods using offline channels: television and radio advertising, printed materials, outdoor advertising. Its key advantages are high coverage and long-term effect.
Digital Marketing
Focused on promotion via the Internet and modern technologies. Main directions:
SEO (search engine optimization).
PPC advertising (contextual advertising).
Social networks (SMM).
Email marketing.
Content Marketing
Focuses on creating bulk sms qatar valuable content that solves problems or interests the target audience. These are articles, videos, podcasts, infographics, e-books.
B2B and B2C marketing
B2B: aimed at working with business clients. Long sales cycles and personalized approaches are used.
B2C: focused on the end consumer, focusing on emotional triggers and quick decision making.
Social and viral marketing
platforms or viral content that quickly spreads among users.

Important performance indicators and metrics
Each type of marketing has its own KPI (key performance indicators):
ROI (Return on Investment): How efficiently resources are used.
CTR (click-through rate): indicates audience engagement.
CPL (cost per lead): how much it costs to attract one client.
CR (conversion): the proportion of people who completed the target action.
LTV (customer lifetime value): total revenue from one customer over the entire interaction period.