Trends You Should Know About in 2022

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Shopping centres closed the 2021 financial year with levels still below those of the pandemic, with sales 23.5% lower than in 2019 and 13.5% fewer visits. However, these are encouraging figures compared to 2020, as they have achieved an increase in sales of more than 21% , with visits also rising by almost 20%. These data lead us to predict an upward trend in visits in 2022.

This optimistic scenario translates into the chief vp operations email list implementation of new spaces : 8 new shopping centres are planned to open in Spain between 2022 and 2024, which will be added to the 570 that already exist in our country.

Given this hopeful and competitive outlook, it is undoubtedly advisable to find marketing strategies for shopping centres that allow them to differentiate themselves from the competition , so that the customer chooses our offer as the first option within the possibilities available within their locality.
Businesses naturally need to focus on defining goals. Before designing a B2B social media strategy, it is essential to align them with the goals set by the organization. To do this, it is essential to establish a plan with achievable goals . This will make it easier to achieve the results you are looking for and, ultimately, generate sales.

We must try to offer the customer a global consumer experience , which includes shopping, leisure, dining and other types of activities. In short, we must make the visit to the shopping centre as extensive as possible, thus expanding the possibilities for cross -selling .