The AIDA model is actively used in various areas of marketing

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At this stage, you need to awaken the desire to purchase the product. Tools:
Demonstrating a benefit. For example, emphasizing time or money savings.
Reviews: Positive reviews build trust.
Example: Car advertising often focuses on benefits such as safety, comfort or style.
Action
The task is to encourage the client to take a specific action, be it a purchase, subscription or order. Methods:
Call to action. Phrases like “Buy now!” or “Get a free consultation” motivate you to take the next step.
Simplify the process. The easier it is to make a purchase, the higher the likelihood of conversion.
Example: Amazon uses the “Buy in 1 click” button, which shortens the path from desire to action.
Historical context
The AIDA model was developed bulk sms oman in the late 19th century by American advertiser Elias Lewis, who described the principles of effective advertising. Over time, the model has undergone changes, adapting to new realities.
In the 20th century it was actively used in print advertising and television.
With the development of the Internet, the model expanded, adding stages such as Satisfaction or Loyalty , which made it more universal.
The evolution of the model demonstrates its flexibility and ability to adapt to changes in consumer behavior.
Practical application

Advertising: Campaigns are built with each step in mind to guide the customer through the entire journey.
Sales: Managers use AIDA to create effective product presentations.
Content Marketing: Bloggers and brands create content that fits the different stages of the model, from attention-grabbing (catchy headlines) to action (CTA).