Challenges for Marketing Practitioners

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Rina7RS
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Joined: Mon Dec 23, 2024 3:46 am

Challenges for Marketing Practitioners

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The two parties will connect their respective data to present an integrated product experience to customers and form a product closed loop. It is reported that the products of both parties have been deeply connected, and the Jiuzhilan platform will soon launch the industry's most outstanding AB testing function, which will greatly improve Jiuzhilan's performance in SEM and information flow advertising landing page optimization.

Advertisers' Anxiety
For advertisers, the purpose of advertising is to attract potential indonesia mobile phone number list purchasing users and promote user purchases through retention and conversion strategies. But at the same time, advertisers are also faced with many problems such as substandard input-output ratio, failure to fully tap the value of data, inability to finely manage advertising bidding, and inability to use scientifically driven optimization platforms. After understanding the search advertising demands of hundreds of advertisers, we found that the core demand of advertisers is to make every penny spent play a role, see the effect, and achieve the best bid. In addition, digitalization of advertising effects, labor saving, and intelligent advertising management have all been mentioned to varying degrees. In short, maximizing advertising value is the constant pursuit of advertisers .

Marketers are burdened with the company's performance pressure and have to manually manage multiple bids every day. If they are not careful, the budget will be wasted. In order to avoid budget waste and ineffective optimization, marketing practitioners need more powerful marketing tools to empower them in addition to strong professional skills. Because it is impossible for marketing practitioners to grow up quickly to complete these tasks in a short period of time, and the company's recruitment will increase investment costs. If marketers can get an optimization system driven by data science, they can not only avoid budget waste, but also achieve the optimization goal of maximizing the effect, which can be achieved in a relatively short period of time.
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