Many buyers still consider online trading to be unreliable and even dangerous. They reason like this: if I bought a product in a regular store, I can easily return it if necessary. The online seller will disappear into thin air, and I will be left alone with my low-quality product. This group of consumers prefers to pay more to reduce potential risks.
How to convince such conservative customers that buying online is as safe as in regular stores? It's simple: prove that there will be no difficulties with exchanging goods and returning money.
Return of goods
Provide detailed information about fantuan database after-sales service on the website, provide answers to popular questions related to resolving conflict situations in advance. Ensure that documents such as warranty cards, sales receipts, and product passports are correctly completed. Provide the name and direct phone number of the employee who deals with these issues. Provide advice to customers on warranty service, exchange, and return of goods.
There are many examples of companies keeping prices higher than their competitors, and at the same time achieving better results than their direct rivals. The focus is on the highest level of service. Clients know that any problem will be resolved immediately. This applies to choosing a convenient form of payment, fast delivery, free consultations, and warranty service.
The consumer is willing to pay a lot if he knows that the price includes the care and attention of the seller not only at the time of purchase, but also after the transaction.
Conduct a marketing survey, asking customers to indicate what they are willing to overpay for, what services they would like to receive when purchasing your product. We are sure that some answers will come as a surprise to you. Implement the wishes of customers in practice, and you will be able to confidently set higher prices. People are willing to pay more if they know that for their money they will receive a prompt and high-quality solution to the problem.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site: